What do you do when you’re launching a digital collectibles platform for football superfans, but blockchain buzzwords are a total buzzkill? You call in Patrick Mahomes, crank up the spotlight, and turn touchdowns into treasures.

NFL All Day was going open beta, and we needed a video that didn’t just educate—it needed to electrify. The target? Football fans who live for the roar of the crowd and the thrill of collectible memorabilia (but would rather not hear about “minting” or “wallets”). And, oh yeah, we had just two and a half weeks to script, shoot, and polish this bad boy.

As Creative and Design Director, I quarterbacked this production from concept to final cut. The big idea? Fuse the grit of the field with the glow of the digital realm. Mahomes set the scene, narrating his way back to that record-breaking game—a moment forever etched in NFL history, now immortalized in our platform.