Brandon Tucs is a South African-born Creative Director and Design Lead based in Oakland, California. His work spans brand identity, campaigns, digital experiences, film, and physical spaces.

He began his career in illustration and design before moving into broader creative leadership roles across agencies, startups, technology, entertainment, and consumer brands. Along the way, he has built creative teams and capabilities from the ground up, including growing design departments at VICE China and Dapper Labs.

Brandon’s practice is grounded in the idea that a brand should feel like a world, not simply a visual system. He works from early-stage thinking through execution, connecting identity, storytelling, experience, and culture to create brands that feel distinctive wherever people encounter them.

His experience includes global work for brands such as the NBA, NFL, PUMA, Adidas, Converse, Dapper Labs, Rocket Lab, and Abu Dhabi Tourism. Whether building something new or helping an established brand evolve, he brings together strategic thinking, hands-on craft, and the ability to lead multidisciplinary teams around a clear creative vision.

Services:
[1] Creative Direction
[2] Brand Strategy & Positioning
[3] Branding & Identity
[4] Campaign Platforms & Activations
[5] Experiential & Spatial Design
[6] Digital Experiences & Websites
[7] Film, Motion & Art Direction
[8] Creative Consulting & Team Building
[9] AI-Assisted Creative Development

Contact:
✉️ brando.tucs@gmail.com
🔗 brandontucs.me
🔗 linkedin.com/in/brandon-tucs-80601242