Shiseido Celebration Campaign Website
UI; Digital; Campaign
Celebrating you.
When Shiseido China came to us with a challenge for their annual celebration campaign in March 2020, we knew this wasn’t going to be just another e-commerce push. This was a chance to truly connect with their audience.
Instead of relying on the giant e-commerce platforms, Shiseido wanted to own the experience. The goal? To create a campaign that felt more intimate, more personal, and more tailored to the specific needs of their audience. It was clear that we had to break away from the cookie-cutter approach to e-commerce and offer something the big platforms couldn’t.
As the creative and design lead, my solution was to build an experience that felt as though Shiseido knew each user on a personal level. We designed a minimalist site that focused on subtle, yet impactful details. Bold typography, playful animated shapes (reminiscent of spilled makeup scattered across a vanity), and a design that felt clean but with depth—an experience as individual as the customer themselves.
This wasn’t just a campaign. It was a personalized journey, drawing customers into the world of Shiseido like never before.
*NOTE: This project was unfortunately a victim of 2020. The work you see here is from the initial creative stage. This project was cancelled right before production.
lets get to know you
People begin our campaign site by entering their name, and taking a simple 3 step questionnaire. We wanted to have a good idea of who these users are, and what their skin profile is. By entering their name, the campaign site would remember them, and speak to them directly in other touch points. We not only used the simple questionnaire as a fun personality test, it would help us better define which products are best suited tothe users needs.
Pick what you want.
We found that big e-commerce platforms always had a set few products on promotion, and people were never able to pick and choose gift sets as they wanted. Not everyone had the same skin routine and needs, so not everyone uses or needs the same products. This inspired us to give the power back of sorts. People could choose from numerous products from numerous ranges to include in their gift sets.
