SHISEIDO CELEBRATION CAMPAIGN WEBSITE
Overview:
Shiseido China wanted its annual March campaign to feel more personal than a traditional e-commerce promotion, creating a direct brand experience tailored to individual beauty needs.
As Creative and Design Lead, I shaped the concept and visual direction for a dedicated digital experience that moved away from the conventions of China’s major commerce platforms. The design paired a minimal interface with bold typography, playful motion and makeup-inspired graphic elements to create something that felt distinctly Shiseido while remaining intuitive and product-focused.
The project was developed through initial creative and design stages before being cancelled ahead of production in 2020. The work shown here reflects the campaign concept, UX direction and visual system created for the proposed launch.
Role:
Creative Director
Client:
Shiseido
Year:
2020
Agency:
Media Monks
lets get to know you
People begin our campaign site by entering their name, and taking a simple 3 step questionnaire. We wanted to have a good idea of who these users are, and what their skin profile is. By entering their name, the campaign site would remember them, and speak to them directly in other touch points. We not only used the simple questionnaire as a fun personality test, it would help us better define which products are best suited tothe users needs.
Pick what you want.
We found that big e-commerce platforms always had a set few products on promotion, and people were never able to pick and choose gift sets as they wanted. Not everyone had the same skin routine and needs, so not everyone uses or needs the same products. This inspired us to give the power back of sorts. People could choose from numerous products from numerous ranges to include in their gift sets.
