women go through extreme lengths for younger looking eyes

Aupres came to us with an exciting challenge: to launch their refreshed Time Lock X (TLX) product line, a cutting-edge solution designed to transform the look of eyes and skin. Their vision? To showcase the product's efficacy and power while highlighting how it delivers instant lifting results for women in China.

The campaign needed to elevate Aupres TLX as the ultimate solution for women seeking a youthful, refreshed look—without the need for extreme measures. We decided to put the spotlight on Li Qin as our campaign’s hero, using her grace and beauty to embody the youthful spirit Aupres was promoting.

As the lead creative director, I was responsible for concept creation, storyboarding, and overall art direction. The goal was to infuse the visuals with the elegance of the new packaging design while communicating the transformative effects of TLX. Our approach was to speak directly to the modern woman, showing how Aupres TLX provides an instant lifting solution in a way that feels natural and effortless.

I led the creative process from start to finish, ensuring that each element, from the storyboard to client presentations, was perfectly aligned with Aupres’ vision. The result was a visually stunning, high-impact campaign that not only highlighted the power of TLX but also resonated with women seeking immediate, visible beauty solutions.