Tether is a California-based body jewelry brand creating design-led pieces that push beyond traditional piercing culture into fashion and self-expression.

Since 2016, I’ve worked closely with the founder as an ongoing creative partner, helping shape how the brand looks, speaks and shows up across every touchpoint. My role has spanned art direction, identity, campaign, copy, digital, print and product storytelling, giving me the opportunity to evolve the brand over time rather than through a single launch or refresh.

The work ranges from campaign imagery and product launches to e-commerce, packaging and everyday brand expression. Across it all, the focus has been on building a distinctive point of view that feels elevated, unconventional and unmistakably Tether.