tether jewelry
Art Direction; Copywriting; Print Design; Photography
redefining body jewelry
Tether isn’t just about piercings; it’s about pushing the boundaries of body jewelry with innovation, style, and a whole lot of California cool.
Since 2016, I’ve had the pleasure of collaborating with Tether’s founder, bringing their vision to life through art direction, design, and a touch of creative magic. My role? Think of it as a creative chameleon—shaping the brand’s voice and visual identity, whether I’m crafting compelling stories through copy, designing for digital and print, or pulling together the perfect look for a product launch.
Every project has been a fresh opportunity to redefine what body jewelry can be, from sleek marketing materials to jaw-dropping campaign visuals. We weren’t just creating jewelry; we were sculpting a new kind of self-expression.
Below is a selection of the pieces I’ve had the honor of shaping over the years.